Since 2006, the Convention has benefitted from the support of honourary Ambassadors - eminent personalities well known and respected for their work relating to wildlife conservation - who have helped promote the conservation of migratory species and their habitats by enhancing the CMS Family’s visibility, profile and global reach.

The Ambassador Programme was redesigned and launched in February 2020 at the 13th Meeting of the Conference of the Parties (CMS COP13).

Ambassadors are nominated by the CMS Executive Secretary every triennium to represent migratory species that run, swim and fly.

Ambassadors can either be global celebrities who have expressed a desire to contribute to raising awareness of migratory species and the CMS Family, or prominent individuals from conservation, science, literature, or other fields who can mobilize attention for specific issues or species.

Ambassadors for migratory species are entrusted with promoting the goals of the CMS Family through public advocacy; mobilizing resources for selected initiatives; participating in meetings and events; undertaking missions or targeted approaches to influence decision-makers or other stakeholders groups according to their specific skills and areas of activity.


Further information about Criteria of Selection and Ambassadors’ Responsibilities.



Ambassadors for Migratory Species 2020-2023

Ambassador for Terrestrial Migratory Species, those that RUN!
Ambassador for Avian Migratory Species, those that FLY!




Previous CMS Ambassadors

In recognition of their commitment to the conservation of migratory species and their habitats, the CMS Family thanks and acknowledges the efforts and support received from previous CMS Ambassadors who helped build the foundation for other conservationists that will follow in this role.



Kuki Gallmann

Since her nomination as CMS Ambassador in 2006, Kuki helped to generate public awareness on endangered wildlife and the challenges they face for their survival. Among others, she played a key role in the launch of the World Migratory Bird Day which then became an established UN global awareness-raising campaign.

For more info visit: gallmannkenya.org



Stanley Johnson

Following his appointment as CMS Ambassador, Stanley participated in the production of numerous publications and articles, advancing CMS’s mission and helping to promote the conservation of migratory species. Among others, he authored the book “Survival: Saving Endangered Migratory Species” which is an informative warning against the threat faced by many species and a stunning celebration of their beauty.



Peter Johan Schei

As CMS Ambassador, Peter played a key role in the establishment of the Avian Influenza Task Force and contributed to many other processes by bringing his extensive technical knowledge of the subject, as well as the wealth of his experience in UN processes.