Target 1: People are aware of the multiple values of migratory species and their habitats and migration systems, and the steps they can take to conserve them and ensure the sustainability of any use.

In the case of Target 1, the Target itself is focused on awareness: hence implementation mechanisms and opportunities relating to “outreach, promotion and uptake” in this context constitute part of the actual delivery of the Target, and are addressed under section B of the Companion Volume rather than here. These include a CMS Communication Strategy (under development) the elements of which are expected to provide a significant part of the delivery framework.

 

To be completed with sections of the Communication Strategy most relevant to the target once the Strategy is finalized.